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Welcome to your 53rd issue of the Quiet Empire Newsletter. Your newsletters will be arriving in your in box every Tuesday and Saturday (Specifically chosen because for most of us, Mondays are chaos and Saturday is a good catch up day)
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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
In today’s issue:
Not all income is equal in an AI economy.
Some income compresses.
Some income compounds.
According to the World Economic Forum (2023), roles that rely on routine analysis and repetitive production are most exposed to automation.
But roles built on:
Judgment
Relationship
Distribution
Ownership
Remain resilient.
Let’s break this down.
🛡️ Model 1: Audience-Owned Income
If you own attention, you own leverage.
Email lists.
Subscriber communities.
Niche newsletters.
Personal brands with distribution.
Why this model survives:
AI can create content.
It cannot replicate earned trust.
📜 “In the AI era, trust is scarcer than content.”
🛡️ Model 2: Advisory & Strategic Layering
Execution is automated.
Strategy is elevated.
Professionals who:
Design systems
Interpret data
Guide decisions
Build frameworks
Increase value.
McKinsey reports AI adoption increases demand for high-level decision-making roles.
Move upward.
Not sideways.
🛡️ Model 3: Asset-Based Digital Income
This includes:
Affiliate systems
Digital courses
Workflow templates
Licensing
Content libraries
Why it works:
You build once.
You distribute repeatedly.
AI reduces build friction.
📜 “Wealth protection starts when income disconnects from hours.”
Thank you for spending time with Quiet Empire this week.
Patrick
Building Income STARTS With PEOPLE.
When you earn attention and trust first, every offer you make becomes easier to sell…
Because you’re No Longer Shouting Into The Void.
Most people build their business backwards...
Which is why they never reach consistent income!
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